Pharmacy Market Major Change Coming Up?

Later this year the deregulation of Apotek/Pharmacies will take place. This is a major market segment. Key for challengers is probably not to go head to head with Apoteksbolaget. I believe the number of ways to differentiate a market entry are more then those top of mind. Some of the approaches we might see includes - internet distribution -home delivery -preorder and pickup -price leadership might come later on. In addition if one player could do something about the lack of integration between the different service providers it would probably appeal to clients.