Breaktrough Technologies Part 2-Micropayments.
Many years ago, during the dotcom, micro payments on mobile devices were considered ready for commercialization. One company, Paybox, launched a very promising service concept for one to one, one2many payments. Then not much happened. SMS based payments has been decently successful for ringtones, tickets, and other content. There are some barriers that has to be ticked;
-The fees charges by the mobile operators. Starting with some 80% 2001 the level today is still over 20% compared with the approx 2% charged for a direct debt card. Challengers has to either bypass the telcos (how?) or renegotiate competitive levels.
-User Interface. Following the successful launch of the Iphone and upcoming releases on S60 and Android the developing scenario is good.
-Security. Advances in encryption and usability.
-Consumer awareness. Increasingly consumers are aware of the non voice centric services out there. They want to do more with their mobiles.
Developing story more might come.
Movers to look out for
-Zong
-Mobile Cash
-Payex
-Carrier based solutions
-The fees charges by the mobile operators. Starting with some 80% 2001 the level today is still over 20% compared with the approx 2% charged for a direct debt card. Challengers has to either bypass the telcos (how?) or renegotiate competitive levels.
-User Interface. Following the successful launch of the Iphone and upcoming releases on S60 and Android the developing scenario is good.
-Security. Advances in encryption and usability.
-Consumer awareness. Increasingly consumers are aware of the non voice centric services out there. They want to do more with their mobiles.
Developing story more might come.
Movers to look out for
-Zong
-Mobile Cash
-Payex
-Carrier based solutions